Liking is your perception of how others regard you, informally defined as “a feeling of regard or fondness.”

Academically liking is termed interpersonal attraction, or “a shared liking for, or attachment to, the members of the group”.

Liking is critical for developing trust between members, and for a leader’s influence.

Reputation is the summation of the group’s liking towards you. It changes more slowly than individual opinions.

Key phrase: Regard and fondness between you and others